Because it keeps people on the app for longer, and it encourages them to come back for more, TikTok is a gold mine for advertisers and influencers alike. The personalized feed is one of the main reasons behind the app's success. It's based on the stuff you've already watched, the people you follow, and the topics you're interested in – all of which TikTok tracks very closely. The app uses a personalized algorithm to show you content that it thinks you'll like. That's not all, because TikTok's algorithm is where the real magic happens. The videos are set to music, and they're usually between 15 seconds and 1 minute long. The app functions simply: you open it, and the first thing you see is a feed of short videos filmed by people from all around the world. It was (and continues to be) completely free to download and use (both as a content creator and consumer).
Tick tock app interface android#
They called it TikTok, and they made it available for both Android and iOS devices.
It was an instant hit in China, where it gained almost instant traction – so much so that one year later, the English version of the same app was launched too.
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